NewAI performance reviews with evidence
Expected results based on typical outcomes — actual results vary.
Every lead captured, every follow-up on time — with AI on your team.
Subul CRM pulls leads from Meta, Google, TikTok, LinkedIn and your website into one pipeline, assigns them in seconds, and lets AI turn agent comments into clean, structured data — in Arabic or English.
Leads arrive from
Meta
Google
TikTok
LinkedIn
Website
WhatsApp
60%faster first response
3×more leads contacted within 5 minutes
6 hsaved per agent every week
app.subulagency.com
Good morning, NourSample data
148 +12% vs last week
75% +4% vs last week
42M EGP31 open deals
Leads by source · last 7 daysMetaGoogleOther
Sat
Sun
Mon
Tue
Wed
Thu
Fri
OKOmar KhaledNew
DSDina SamirContacted
HLHany LotfyQualified
New lead assignedRana MagdyMeta Lead Ads · assigned to Nour A.
now
AI suggestionConfidence 89% · simulated
“Likes the unit, price feels high — call again Monday.”
InterestedObjection: priceCall · Monday
ApproveEdit
Trusted by 120+ sales teams across Egypt and the Gulf
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Challenges → solutions
The leaks that cost you deals — and how Subul CRM closes them.
Most teams don’t lose leads to competitors. They lose them between tools, inboxes and spreadsheets.
Leads get lost between platformsMeta, Google, TikTok and website forms land in different inboxes and sheets.
One intake for every sourceEvery lead form and your website flow into one list — verified, de-duplicated and attributed to its campaign.
First response is too slowInterested leads wait hours before anyone calls — and go cold.
Instant assignment and alertsRound-robin or rule-based assignment in seconds, with push alerts and escalation if nobody calls.
Agent comments are unstructuredFree-text notes nobody can filter, count or report on.
Structured follow-ups + AI classificationAgents tap chips for outcome, interest and objection; AI turns the rest of the comment into attributes you approve.
Reports nobody trustsEvery team calculates “conversion” differently, so the numbers never match.
One definition per metricAdmin-defined formulas feed every card, export and AI summary — click any number to see the records behind it.
A rigid CRM that doesn’t fitGeneric stages and fields force your team into someone else’s process.
Built around your businessCustom fields, entities and pipelines per industry — changed by admins in minutes, with no code.
Industries
All industries
One platform, shaped for the way your sector sells.
Start from a ready template for your industry, then change every stage, field and rule.
From ad click to site viewing — without the spreadsheet.
Track projects, units and budgets, schedule viewings and see which campaigns actually sell.
Fields for project, unit type, budget and payment plan
Viewing scheduling with reminders for agent and client
Campaign attribution down to the closed deal
Broker and team leaderboards on fair, normalized rates
Explore this industry
Pipeline overviewSample data
New42
Contacted27
Viewing15
Negotiation6
Won2
38 Viewings this week
14% Viewing → deal
27 daysAverage sales cycle
Fill the calendar, not the voicemail.
Turn inquiries into confirmed appointments and recover no-shows automatically.
Service, doctor, branch and insurance fields
Automatic appointment reminders and confirmations
No-show recovery workflows
Inquiry-to-visit reporting per campaign and branch
Explore this industry
Pipeline overviewSample data
Inquiry45
Contacted30
Booked18
Confirmed9
Attended5
22 Booked today
81% Show-up rate
46% Inquiry → booking
Treatment plans that don’t stall after the first visit.
Follow patients from consultation to accepted plan, with every stage visible to front desk and doctors.
Treatment type, estimated value and plan stage fields
Consultation and follow-up visit reminders
Accepted-plan tracking per doctor
Recall campaigns for check-ups and cleanings
Explore this industry
Pipeline overviewSample data
Inquiry48
Consultation33
Plan sent21
Accepted12
In treatment8
31 Consultations this week
58% Plan acceptance
12 Recalls due
Every proposal, followed up on time.
Manage inbound briefs, discovery calls and proposals in a pipeline shaped like your sales process.
Service line, budget and decision-maker fields
Proposal follow-up sequences with reminders
Win/loss reasons captured as structured data
Source and referral attribution
Explore this industry
Pipeline overviewSample data
Inbound51
Discovery36
Proposal24
Negotiation15
Signed11
12 Proposals out
31% Win rate
9 daysAverage time to sign
From first inquiry to enrolled student.
Counsellors see every applicant, every guardian call and every deadline in one place.
Program, intake and guardian fields
Campus visit and counselling call scheduling
Application deadline reminders
Enrollment funnel by program and campaign
Explore this industry
Pipeline overviewSample data
Inquiry54
Counselling39
Visit27
Applied18
Enrolled14
64 Applications
38% Visit → apply
29 Enrolled
More test drives, fewer forgotten leads.
Route showroom and online leads to the right sales advisor and follow every test drive to a decision.
Model, trim, trade-in and financing fields
Test drive booking with reminders
Showroom vs online lead attribution
Advisor performance on contact and booking rates
Explore this industry
Pipeline overviewSample data
New57
Contacted42
Test drive30
Offer21
Sold17
47 Test drives booked
22% Test drive → sale
6 minMedian first response
Every quote request answered, every visit on time.
Capture requests for cleaning, maintenance or fit-out jobs, send quotes and dispatch the right technician.
Service type, area, property size and preferred date fields
Site-visit scheduling with technician reminders
Quote follow-ups until accepted or lost
Repeat-service reminders for maintenance contracts
Explore this industry
Pipeline overviewSample data
Request60
Site visit45
Quote sent33
Scheduled24
Completed20
54 Quote requests this week
42% Quote → job
90 minMedian time to quote
Long cycles, many stakeholders — nothing slips.
Track accounts, decision makers, demos and contracts across a multi-step sales cycle.
Company, industry, deal size and decision-maker fields
Demo and meeting scheduling with reminders
Stakeholder notes captured as structured data
Forecasts by stage, owner and source
Explore this industry
Pipeline overviewSample data
Lead63
Qualified48
Demo36
Proposal27
Won23
18 Demos this month
27% Demo → proposal
45 daysAverage sales cycle
Smart follow-ups + AI classification
Agents write how they talk. Your reports get clean data.
Structured chips capture the essentials in seconds. AI reads every comment and suggests attributes with a confidence score — nothing is saved until a person approves it.
01
Chips, not paragraphsOutcome, interest, objection and next step in a few taps — conditional fields appear only when they matter.
02
AI classifies every commentSuggested attributes come with confidence; low-confidence items are flagged for review.
03
Humans approveAccept, edit or reject. The comment, the suggestion and the final value are kept for audit.
04
Rules react instantlyAn approved “hot lead” can raise priority, alert the team leader or start a workflow.
WHAT THE AI READS
Agent notes & comments
Call outcomes
Chip selections
Lead history
Your attribute list
Follow-up · Omar KhaledSample data
CONTACT RESULT
Answered
No answer
Busy
INTEREST
Highly interested
Considering
Not interested
AGENT COMMENT
Likes the 3-bedroom unit but thinks the price is high. Asked us to call again next Monday after 6 pm.
AI suggested attributessimulated
Interest
InterestedConfidence 91%
Objection
PriceConfidence 94%
Unit type
3 bedroomsConfidence 86%
Next follow-up
Mon, after 6 pmConfidence 68%
Low confidence — needs review
Approve allEditReject
Simulated example — nothing is saved without approval.
Visual workflow automation
Automate the follow-up rules your best manager would set.
Build triggers, conditions, waits and actions on a visual canvas. Test with sample data, publish with version history and read every run step by step.
New Meta lead routing
Send each new Meta lead to the right team and agent in seconds.
Median routing time: 4 sRun log · samplePublished · v12
10:42:03
Lead created
10:42:04
Campaign contains “Residential”
10:42:05
Assign by round-robin
10:42:06
Notify the agent
TRIGGERLead createdSource = Meta Lead Ads
CONDITIONCampaign contains “Residential”Otherwise → Commercial team
ACTIONAssign by round-robinResidential team · skips agents on leave
ACTIONNotify the agentPush + in-app, with a lead summary
No-contact escalation
Make sure no lead waits longer than your response target.
Response-target breaches this week: 3Run log · samplePublished · v12
10:42:03
Lead assigned
10:42:04
Wait 15 minutes
10:42:05
Not contacted yet
10:42:06
Escalate to team leader
TRIGGERLead assignedAny source
WAITWait 15 minutesWorking hours only
CONDITIONNot contacted yetNo call or follow-up logged
ACTIONEscalate to team leaderReassign if still idle after 30 minutes
Appointment reminders
Cut no-shows with reminders that respect your client’s time.
Show-up rate tracked per branchRun log · samplePublished · v12
10:42:03
Appointment booked
10:42:04
24 hours before
10:42:05
Send WhatsApp reminder
10:42:06
Not confirmed within 3 hours
TRIGGERAppointment bookedViewing, visit or consultation
WAIT24 hours beforeAdjusted to working hours
ACTIONSend WhatsApp reminderTemplate message with a confirm link
CONDITIONNot confirmed within 3 hoursCreate a call task for the agent
Hot-lead alert
When AI and the agent agree a lead is hot, the manager knows instantly.
Every run logged with inputs and outputsRun log · samplePublished · v12
10:42:03
Follow-up approved
10:42:04
Budget ≥ target
10:42:05
Raise priority to High
10:42:06
Alert the sales manager
TRIGGERFollow-up approvedInterest = Highly interested
CONDITIONBudget ≥ targetDefined per pipeline
ACTIONRaise priority to HighAnd move to “Negotiation”
ACTIONAlert the sales managerPush notification + daily digest
Integrations
Plugs into the tools your team already uses.
Ad platforms, messaging, calendars and email — plus webhooks and a versioned REST API for everything else.
Meta Lead Ads
Google Ads
TikTok Lead Gen
LinkedIn Lead Gen
WhatsApp Business
Google Calendar
Outlook
Gmail
Meta Lead Ads
Google Ads
TikTok Lead Gen
LinkedIn Lead Gen
WhatsApp Business
Google Calendar
Outlook
Gmail
Slack
Zapier
Webhooks
REST API
Google Sheets
CSV / Excel
Microsoft Teams
Calendly
Slack
Zapier
Webhooks
REST API
Google Sheets
CSV / Excel
Microsoft Teams
Calendly
Start in minutes
From sign-up to your first assigned lead in one afternoon.
01
Create your workspace
Sign up, name your company and choose Arabic or English.
02
Pick an industry template
Pipelines, fields and reports pre-built for your sector.
03
Connect lead sources
Meta, Google, TikTok, LinkedIn, website forms or the API.
04
Invite your team
Set roles, teams and round-robin rules.
05
Turn on automation & AI
Start with ready-made workflows and approve AI suggestions.
Why Subul CRM
Built for how sales teams in the region actually work.
Analytics & AI performance reviews
Explore analytics
Numbers everyone agrees on. Coaching backed by evidence.
Every metric has one written definition that powers every chart, export and AI summary. AI performance reviews cite the exact records they used — and managers decide.
Metric definitionsMETRIC
Contact rateContacted leads ÷ assigned leadsCounted once per lead, within the selected period
Conversion rateWon deals ÷ qualified leadsStage mapping set by the admin per pipeline
First response timeFirst call or follow-up − assignment timeMedian, working hours only
Contact rate by weekSample data
61%W1
64%W2
70%W3
68%W4
73%W5
75%W6
AI performance reviewConfidence 82% · simulated
NANour A.Sales agent · Residential team · September 2026
METRIC94% On-time follow-ups
METRIC6 minMedian first response
METRIC7.1% Conversion rate
STRENGTHFastest first response in the team on Meta leads this month.
Evidence: 212 assigned leads
FOCUS AREAPrice objections rarely get a follow-up within 48 hours.
Evidence: 18 follow-ups
Manager approves
Employee can respond
And much more
See all features
Everything a lead-driven team needs, in one place.
Custom fields & entities
Model properties, appointments, courses or vehicles — your data, your structure.
Multiple pipelines
Separate stages per product, branch or team, each with its own rules.
Roles & permissions
Field-level access, record scopes and team visibility rules.
Real-time notifications
Push, in-app and email alerts that respect working and quiet hours.
Tasks & calendar
Calls, viewings and appointments with reminders on web and mobile.
Duplicate detection
Match on phone and email, then merge with the full history.
Lead scoring
Score leads on source, behaviour and fit — with explainable points.
API & webhooks
A versioned REST API and signed webhooks on a secure Laravel backend.
Pricing
Plans that grow with your team.
Start with the core CRM and add automation and AI when you’re ready. Prices shown in your local currency.
Starter
Core CRM for small teams getting organized.
279 EGP per seat / month, billed yearly
Start free trial
Lead management & pipelines
Structured follow-ups
Tasks & reminders
Standard reports
Professional
Customization and automation for growing teams.
479 EGP per seat / month, billed yearly
Start free trial
Custom fields & entities
Workflow automation
Lead intake from ad platforms
Custom dashboards
Most popular
AI Business
AI on top of clean, structured data.
719 EGP per seat / month, billed yearly
Start free trial
AI comment classification
AI performance reviews
AI lead prioritization
Advanced AI reports
Enterprise
Security, governance and scale.
Custom Tailored to your organization
Contact sales
SSO & advanced security
Custom limits & SLAs
Dedicated integrations
Data governance & audit
Prices are per seat per month and exclude VAT.
FAQ
Questions, answered.
Everything teams usually ask before switching to Subul CRM.
Visit the help centerYes. Every screen, report, notification and the mobile app work in Arabic with a full right-to-left layout, and each user can switch between Arabic and English at any time. Numbers, dates and currencies follow your workspace settings.
Yes. Start from an industry template — real estate, clinics, dental, agencies, education, automotive, home services, B2B and more — then add your own fields, entities, pipelines, stages and follow-up options. No code needed.
Meta, Google, TikTok and LinkedIn lead forms, your website forms, and any other system through the REST API or webhooks. Each lead is verified, checked for duplicates, attributed to its campaign and assigned automatically.
No. AI suggests attributes, priorities and review notes with a confidence score and the evidence behind them. A person approves, edits or rejects every suggestion, and KPIs are always calculated from your data — never generated by AI.
Each organization’s data is isolated at the tenant level, access is controlled by roles and permissions, connections are encrypted and every change is recorded in an audit log. Full details are on our Security page.
Yes — native apps for iOS and Android with push notifications, quick follow-ups and offline drafts. Fields and options your admin adds on the web appear in the app automatically.
Yes. Import leads and contacts from CSV or Excel with field mapping and duplicate checks. On larger plans our team helps you plan the migration.
Every plan starts with a 14-day free trial of the full product. No card is needed to start. Plans are billed per seat, monthly or yearly, in EGP, SAR, AED or USD depending on your country. You can change or cancel your plan from billing settings.