Product tour

One CRM, shaped around how your team sells.

Leads from every ad platform, fields and pipelines built for your industry, automation you can draw — and AI that reads follow-ups and reviews performance, with a person approving every change.

Six product areas

Everything a lead-driven team needs, connected.

Each area works on its own and gets better together — one record, one history, one source of truth.

Lead managementCapture, de-duplicate and assign every lead

Leads arrive from ads, forms, WhatsApp and the API into one list. Subul CRM checks for duplicates, scores them with your rules and routes them to the right agent in seconds.

Leads · ResidentialSample data
OKOmar KhaledMeta86Nour A.
RMRana MagdyGoogle72Karim H.
DSDina SamirTikTok64Salma R.
Possible duplicate: Mona Fathy matches an existing contact by phone.
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Smart follow-ups

Agents log calls with one-tap chips. AI reads free-text notes and suggests attributes for approval.

Call outcome
AnsweredNo answerBusy
Interest
HotWarmCold
AI suggestion88% · simulated Objection: price vs. competitor area
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Workflow automation

Draw triggers, conditions and actions. Subul CRM runs them every time and logs why.

TRIGGERNew lead from Meta Lead Ads
CONDITIONBudget ≥ 5M EGP
ACTIONRound-robin to East team + WhatsApp welcome
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Reports & AI reviews

Dashboards built on written metric definitions, plus evidence-backed AI performance reviews.

Contact rate by weekMETRIC
61%W1
64%W2
70%W3
68%W4
75%W5
Contact rate = leads contacted within 24 h ÷ new leads
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Integrations

Native lead sync from Meta, Google, TikTok and LinkedIn, plus WhatsApp, REST API and webhooks.

Meta Google TikTok LinkedIn WhatsApp REST API
Syncing in real time
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Mobile app

Native iOS and Android apps for the field — the same fields, chips and rules your admin set up on the web.

Push reminders Offline drafts Instant sync
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Good morning, Nour6 follow-ups due today
Omar KhaledCall · 11:00
Dina SamirViewing · 13:30
Hany LotfyCall · 16:00
New lead · MetaRana Magdy was assigned to you
AI · FOLLOW-UP READERsimulated
Agent note · Nour A. · Omar Khaled

“Visited the Palm Residences show unit. Loved the 3-bed layout but says the price is high compared to Sheikh Zayed. Wants to bring his wife on Saturday. Asked about 8-year installments.”

Suggested attributes
Interest levelHigh 92%
ObjectionPrice vs. competitor area 88%
Next stepSecond viewing · Saturday 84%
Payment preferenceInstallments · 8 years 79%
Decision makerSpouse involved 71%
Nothing is written to the lead until someone approves it. Approved:
Agent note · Karim H. · Rana Magdy

“Called twice, no answer. WhatsApp seen but no reply. Her form said budget 3M but she picked 6th of October, which is outside our current projects.”

Suggested attributes
Contact statusNo answer × 2 95%
Budget (from form)3M EGP 90%
Preferred channelWhatsApp 74%
FitArea outside current projects 66%
Next stepRetry Tuesday evening 61%
Nothing is written to the lead until someone approves it. Approved:
Agent note · Salma R. · Dina Samir

“Patient asked about implant cost and is worried about pain. Has a consultation at another clinic next week. Prefers evening appointments.”

Suggested attributes
InterestDental implants 93%
AvailabilityEvenings 86%
ObjectionFear of pain 81%
CompetitorConsulting another clinic 77%
Next stepSend comfort info + offer consultation 68%
Nothing is written to the lead until someone approves it. Approved:
AI-powered follow-ups

Agents write notes the way they talk. AI turns them into data.

After each call the agent types a quick note. Subul CRM suggests structured attributes — interest, objection, next step — each with a confidence score. Nothing is saved until a person approves it.

Understands Arabic, English and mixed notes Low-confidence suggestions are flagged for review Approved attributes feed reports and automation
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Everything included

What you get on each plan

Start with the essentials and switch on automation and AI as your team grows.

Compare plans in detail
In every plan: Arabic & English iOS & Android apps Unlimited leads MFA & audit log CSV / Excel import Email support
Capability StarterProfessional AI Business Enterprise
Lead capture, de-duplication & assignment Included Included Included Included
Structured follow-ups & reminders Included Included Included Included
Custom fields & entities Fields only Included Included Included
Visual workflow automation —Not included Included Included Included
Ad platform lead sync Meta All 4 All 4 All + dedicated
REST API & webhooks —Not included Included Included Included
Custom dashboards & attribution —Not included Included Included Included
AI classification & lead priority —Not included —Not included Included Included
AI performance reviews —Not included —Not included Included Included
SSO / SAML & field-level security —Not included —Not included —Not included Included
Plan contents are proposed and may change before launch. Per-seat prices are on the Pricing page.
Trust & language

Secure by design. Arabic by default.

Enterprise-grade controls from day one, and an interface that feels native whether your team works in Arabic, English or both.

Security & access control
Every workspace is a sealed tenant Every query is scoped to your workspace. Data is never shared across companies, and platform staff can only access it through a request you approve. Workspace-scoped data and file storage Support access only by approved, time-limited request Encryption in transit and at rest
Nile Heights Real EstateIsolated
Riverside Dental ClinicIsolated
[Your company]Isolated
Example: a support engineer requests 2 hours of read access — your admin approves, the session is logged and expires automatically.
Roles that match your org chart Start with default roles, then create your own. Limit data by owner, team or branch, and hide sensitive fields. Own / team / all data scopes Field-level visibility for sensitive data Export and delete rights controlled separately
RoleViewEditExportDelete
AgentOwnOwn——
Team leaderTeamTeamTeam—
ManagerAllAllAllApproval
AdminAllAllAllAll
Strong sign-in, controlled sessions Require MFA for everyone or for specific roles, control session length and see every active device. Authenticator-app MFA (TOTP) Session timeout and remote sign-out SSO / SAML on Enterprise
Require MFA for all usersAuthenticator app, 6-digit codeOn
Session timeoutSign out after inactivity12 hours
Allowed IP rangesRestrict sign-in to office networksOptional
Active sessionsChrome, iPhone app, Android app3 devices
A record of every sensitive action Exports, role changes, deletions and access requests are logged with who, when and from where. Searchable, filterable audit trail Export the log for compliance reviews Retention period you control [PLACEHOLDER]
10:42HossamExported 240 leads (CSV)Export
10:15AdminChanged Karim H.’s role to Team leaderRole
09:58Nour A.Signed in from a new device · MFA passedSign-in
09:30SupportAccess request — denied by AdminAccess
Sample entries · times in workspace time zone
Read about security
Arabic-first, not translated later
Every screen, report, notification and the mobile app work right-to-left. Each user picks their language; the data stays the same.
ععمر خالدMeta · بالم ريزيدنسبيانات تجريبية
مهتميريد التقسيط
الميزانية6.8 مليون ج.م
المتابعة التاليةالسبت 11:00 ص
ملاحظة: يفضّل التواصل عبر واتساب بعد 6 م.
OKOmar KhaledMeta · Palm ResidencesSample data
InterestedWants installments
BudgetEGP 6.8M
Next follow-upSat 11:00 AM
Note: prefers WhatsApp after 6 PM.
Full right-to-left layout on web and mobile AI understands Arabic, English and mixed notes EGP, SAR, AED or USD — with Latin or Arabic-Indic digits Each user switches language any time
Cross-device sync

Same lead, same history — on the web and in the field.

An agent logs a follow-up on their phone after a viewing; the team leader sees it on the web a second later. One record, always current.

iOS and Android apps with the full lead profile Offline notes sync automatically when back online Calls and WhatsApp logged from the phone
Explore the mobile app
Web · Lead profile
OKOmar KhaledMeta · Palm Residences InterestedObjection: price
Next follow-up: Second viewing · Sat 11:00
Synced 2 s ago
Omar Khaled
InterestedObjection: price
Next follow-up: Second viewing · Sat 11:00
Call WhatsApp Works offline · syncs when connected

See Subul CRM with your own pipeline.

Start a free trial, or book a 30-minute demo shaped around your industry — in Arabic or English.