Arabic-first, not translated
Right-to-left layouts, Arabic search and mixed Arabic–English notes are designed in from day one — not bolted on after the English version shipped.
About Subul CRM
One CRM platform. Unlimited business workflows.
Subul CRM helps lead-driven teams in the Arab world capture every enquiry, follow up on time and understand what actually closes deals — in Arabic and English, shaped to how each business sells.
AR · ENBuilt bilingual from day one
Why we built it
Most CRMs were built for someone else’s market.
Teams we spoke to were running sales on spreadsheets and WhatsApp because their CRM didn’t read Arabic notes, didn’t fit their pipeline, or produced numbers nobody trusted. We set out to fix those three things first.
Structured follow-ups
Every call ends with a clear outcome, a next step and a date. Follow-ups become data you can report on instead of notes lost in a chat thread.
Explainable AI
AI suggests attributes and highlights risks, always showing its confidence and the text it relied on. People approve; nothing changes silently.
Our principles
Three ideas behind every product decision.
In the product · Simplicity
Data honestyOfficial metrics — conversion rate, contact rate, revenue — are always computed from your records with a visible definition. Sample data is labelled as sample. Unknowns stay unknown.
AIAI assists, humans decideAI can suggest, summarise and flag. It never edits a record, sends a message or changes a score without a person approving it, and it never computes the numbers you report to management.
Our story
Milestones
Our company timeline will be published here.
Roadmap — dates are estimates-
2024 The idea first conversations with sales teams about follow-up gaps.
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2025 First pilot customers 12 real-estate and clinic teams use an early version.
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2026 Public launch Subul CRM opens to all businesses.
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2026 AI follow-up reader AI attribute suggestions released to all plans with AI.
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2027 What’s next Voice-note follow-ups transcribed and classified in Egyptian and Gulf Arabic.
Build the CRM your region deserves
We’re looking for people who care about craft, clarity and the teams who use our product every day. Roles and locations will be listed on our careers page.
See open roles